The web analytics world today is very complex. There is a range of tools on the market, from free and easy-to-use solutions to analytics suites costing hundreds of thousands of dollars a year. The abundance of different metrics and measurements make it difficult for the average web analytics user to know where to start. However, there […]
Author Archives: Jean paul Cavalletti
The strategies of most marketing departments and SEO strategies had to be adjusted to the new way of Google thinking. Hence, the strategy of 2013, and beyond, has taken a different turn. Previously it was sufficient to have a few articles, with a few keywords and links. It has become important to have a few […]
The value of your content, amongst other things, would greatly assist you to gain in page ranking. It is, therefore, important that you do make sure that you measure and increase the return on your content resource investment. The measurement of your content resource investment would give you an indication of how your campaign is doing. This […]
Small businesses often find themselves a bit intimidated by the prospect of placing their businesses online. In recent years, this should no longer be such a concern as a Search Engine Optimization Company is always available to make it easy. The purpose of this type of marketing is especially a necessity if you want local customers to […]
All websites should have a search box where you are able to type in keywords. This is a very valuable and important aspect of search marketing and has been proven to produce valuable returns on your search activities. For an SEO firm the most important part is the ranking of the keyword.
When we refer to SEO landing pages, we mean that the pages would contain the content relevant to the title or topic. Thus, the first click – the actual linked keyword – would guide the user to the relevant page. It is, therefore, important that you develop titles and links that would connect with the […]
Google changes have given a different view of SEO practices. The Panda and Penguin changes introduced an improvement to the Internet experience for everyone. It does make it a little more difficult and cumbersome to optimize your pages. Google continued to implement changes after the major Panda change. After Penguin 1 there was Penguin 2. […]
It is important for you to start your SEO program the moment you register your domain name on the Internet. This is an important aspect if you want to grow your business. The point of this program is to get the most out of search engine optimization. The best way to do this is to […]
The reason for writing content is to make your business visible to the public on the Internet. There is one way of enhancing this, and that is by adding link building to your campaign. However, it is not as easy as it seems, and an optimisation company would be the way to go. The foundation […]
The importance of being popular is one of the focal points of the first ten pages of Google. Out of the many pages running into the hundreds, thousands and even millions, the search engine has to decide which ones would appear as the first ten in the ranking. This depends on which ones are the […]
