Here’s the scenario: your website used to have great search engine ratings, but all of a sudden, you’ve moved down the rankings for the keywords that once drove traffic to your site. What happened?
You may be the victim of an SEO penalty and there is much to be done before you should apply for reconsideration. But why the penalty in the first place?
Search engines work on complex algorithms that keep changing. They’re continuously getting leaner and a whole lot meaner, and SEO techniques that may have served you well in the past suddenly become your website’s worst enemy.
This is also one of the reasons why you shouldn’t let just anyone loose on your website to do SEO. Our SEO London Agency stays on top of the game all the way.
Let’s look at some of the things that may need changing in order to make it worth your while to apply for reconsideration of SEO penalties. Remember, if you get these things right, the dreaded new algorithms like Panda and Penguin will reward you with a better ranking instead of penalising you with a lower ranking.
Improve your content for seo
Search engines will penalise your site for having thin content (too little information), Spun content (repeated or copied information), aggregated content (content from other websites), duplicate content (pages that are too similar to each other) or irrelevant content (content that has nothing to do with the search keywords). Our SEO Agency can help you analyse your content to determine how it can be improved.
Make sure that users will like your site
Google can rate you based on how interesting users find your site. They base this on click through rate, bounce rate, average time spent on the site and the number of repeat visits you get. We can help you by analysing your stats to determine whether your pages are holding user attention or not.
Your site needs to have good design, be easy to navigate, offer mobile redirects, give users few 404 errors, avoid meta-refreshes and not have too many ads that make it look like spam. Features like Flash that don’t work on all devices also qualify you for a downgrade.
There are two places where over-optimisation will come back to bite you: your content and your link profile. Once upon a time, keyword density was the Holy Grail that got you top ratings, but no longer. Too much repetition of keywords (keyword stuffing) will now negatively affect your ratings.
Links that don’t fit Google’s algorithm will have to go or be disavowed – this takes skilled analysis of your link profile before you do anything else.
Overhaul your site to recover your rankings
Before requesting reconsideration of your SEO penalty, your site may need a complete overhaul or just a few tweaks. Knowing what needs changing in order to improve your rankings and drive relevant traffic to your site is what makes WebAce the people you should talk to if you believe you have an SEO penalty and would like to apply for reconsideration. Contact us to find out more.