Author Archives: Jean paul Cavalletti

Optimize Pages with Keyword Targeting

The perfect way to optimize your pages would be to use keywords. For the experienced SEO professional, some of the keyword targeting can come with experience and with some intuitive knowledge. They are also much more prepared for the extensive testing, correlation-based analysis and data points that can support keyword targeting. Keyword targeting can further […]

Lessons to Increase your Page Views

Page views are dependent on how many people view your pages. It is therefore important to write content that people would want to read. It should be interesting and compelling that people would be encouraged to share it as well. You get more page views if more people read and share your pages. This will […]

The Effects of Penguin 2.0 on SEO

The release of Penguin 2.0 occurred on Wednesday, 22 May 2013. There were many rumours that the changes would be huge. Matt Cutts suggested that there would be major changes. The suggestion was that these changes would affect your site more than the previous updates. Your SEO Company could have a look at the  weather […]

Google Trends for YouTube Video SEO

At present Google is the largest search engine on the Internet. Google Trends allows you to see what the hottest topic searches are – that is, the topics that are trending. You see many of these hot topics in the YouTube searches. Video content creators and marketers are therefore made aware of what the users […]

SEO Strategy Changes for 2013 and the Future

The changes in search engines, Google specifically, have forced SEO companies to look at their strategies in different ways. These changes are not over yet, as Google has yet again put a spanner in the wheel with more changes. Penguin 2.0 has been released on 22 May 2013. Matt Cutts, from Google, has said that […]

Panda, Penguin, Content and SEO

Since 2011, Google initiated some changes that . This was the result of two major updates, by Google, known as Panda and Penguin. The consequences were that many saw it as the end of SEO, and that optimization was no longer valid. However, what it simply meant is that Google was clearing their “inventory” of […]

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