Author Archives: Jean paul Cavalletti

16 Ways to Benefit From Schema markup

16 Ways to Benefit From Schema markup

Thinking about implementing Schema markup? Great idea! Here’s why you should… 1. Drive business results On average, our enterprise customers reported the following improvements, all of which they attribute directly to the addition to Schema Markup:  35% more impressions 26% more clicks 20% higher CTR 9 positions higher rank in search 150% more time spent […]

Seo Link Building Plan for 2021

Link building service

Link building plan needs to be sustainable. In reality the thought behind their “plan” is simply a matter of creating as many links as possible. The problem, though, is that there can be hundreds of links, but it does not mean that these are good ones. It is important that you note down your good […]

24 tips to Rank Higher On Google in 2021


Google has no shortage of websites trying to answer the queries of its users. So, it picks the best results and ranks them on the result page according to the value it thinks they offer. You want to make sure that Google thinks that you are the best result for the searched query and offer […]

How to Create a Site Structure That Will boost your SEO

How to build a strong site structure to improve your SEO On-site SEO is the first step when optimizing a website for search engines, and on-site SEO starts with building a strong site structure. It wouldn’t be wrong to call it the foundation of the website because you won’t be able to fully benefit from […]

How to rank your blog on Google

London based SEO agency

To rank well on Google you need a great SEO company or you should begin by knowing what Google is trying to do with their search engine. According to the company mission statement, Google strives to: “organise the world’s information and make it universally accessible and useful.” If your website has no central theme and […]

Top 12 SEO Trends for 2020’s – Don’t miss out!

Online competition is always increasing as new websites launch every day. So you need to reconsider your strategy of content marketing and start investing in SEO. As search engines like Google set requirements, your website needs to make sure that customers find it in the results. Waves of new websites are launched daily. If you […]

Guest posts: How do you do it the right way?

Guest posting how to do it right

Breathing life back into guest blogging You might have heard it, but that doesn’t make it true. “Guest blogging is dead.” That’s what Matt Cutts of Google led us to believe in 2014 when he announced, “Stick a fork in it: guest blogging is done.” The marketing world was in outcry, speculating the uncertain future […]

How to Do an SEO Competitor Analysis


Completing SEO competitor analysis is key to ensuring your website is ahead of your competitors and stays in front when it comes to organic searches. Your competitors can provide essential information regarding your own SEO strategy; Identify areas that work well and create aligned strategy Learn from their mistakes and improve those areas in your […]

Google SEO Trends in 2020

Here are 9 important trends you need to know in 2020, according to SEO professionals.   Search Engine Optimisation (SEO) is continuously changing and website operators are responding by reviewing and updating their websites to stay ahead of their competitors. There are so many aspects to consider when reviewing what is best for your website so we have created […]