When we refer to SEO landing pages, we mean that the pages would contain the content relevant to the title or topic. Thus, the first click – the actual linked keyword – would guide the user to the relevant page.
It is, therefore, important that you develop titles and links that would connect with the content and vice versa.
Page Landing Tips for SEO
What this means is that the landing pages should offer the visitor:
- What they expect to find – that is, they want to see the content to which the topic, title or keyword referred them.
- Answers to their queries – that is, their initial request (or search) should be satisfied by the end-result.
- Enough information to stay and read the content – this engagement will send user signals to the search engines.
- Further engagement and send additional user signals to the search engines.
Headings Should Be Content Based
The content that you create for your websites and blogs should align with your headings. Your links, bolded elements, graphic elements and content structure should also reflect the content.
When the users have contact with your headings and the rest of the elements mentioned, it should grab their attention. The first two seconds is vital for this to happen.
The elements mentioned must add to the content to carry across the intended message. It should also keep the attention of the reader once they are on the landing page.
Match Content to Search Queries
Some search queries have certain demands. Therefore, your content should address the queries. If the query demands videos or photographs, lists or graphic displays, you should target these queries with your content. If there were a demand for a list, it would be best to number it as opposed to a paragraph format.
Users would like to find answers on the first click. If this expectation does not match their search, they would click back to find another site that would provide the answers.
Provide Answers for Quick Scanners
Web searchers want to find answers quickly. It is important that you answer to their needs on the first click. This can be through visual or catchy headlines.
Your content should focus on what the user is expecting after the first click through. When they land on the relevant page, the following should be obvious:
- Your brand
- What you do
- Why they should linger and browse your site
Your home page is the most obvious SEO landing page that would reflect your brand. However, the other landing pages are as important for branding too. You want to have the user find what they came for.
Provide Clear Steps for Continued Engagement
An example would be: If your website is geared to sales, you should have certain relevant buttons. Examples of these buttons would be an “Add to Cart” button. This will obviously lead the customer to further information and engagement.
The product page on such a website would have aspects such as a zoom button to view larger images of products. It is important not to overcrowd your website with too many options and choices.
On-Page Query Modification
This is a matter of making sure that your site has on-site search modification. If there is need for more information on a query, there should be no need to click back to find it.
As a sales site, you could have your searchers find the answers through options that are available on the page. This can be provided through the means of:
- Filters
- Side Navigation
- Breadcrumbs
- Related Products
These will all ensure that the click backs do not happen and that you improve your on-site signals.
Consistent Returns on Queries
Consistency is part of the overall experience of the web user. Therefore, it is important that website owners monitor interaction with their sites. This will highlight whether there is consistency with search intent and the content of the site.
This consistency would ensure that your visitors stay on your site, because they trust the information in finding the answers to their queries. The experience would be that much better for the searchers if their click through efforts take them to much needed information.
Sharing and Social Connection
If your content matches up with answered queries, many would want to share that. Therefore, you should provide them with sharing buttons to connect with to the various social media on the Internet.
Social media has become an important part of Google algorithm. You should provide this on most of your landing pages as a key component. For most of the elements on your landing page, you should have an option to share.
Social sharing will give you an indication of the level of the user satisfaction is. It will also serve as a kind of endorsement for both users as well as search engines.
Clear Direction for your Users
The need for users to find what they are looking for would depend on the choices you give them. Hence, the question would be whether your website offers clear navigation that would improve consistent engagement.
The Use of Google Analytics
By using Google Analytics, you are able to segment your query topics or keywords through the Analytics filters. You are also able to analyze your search queries by exporting your data to Excel and consolidating your information offline.
The use of the consolidation is to monitor the performance of your website across keyword query topics, traffic and conversion trends. You can apply this data to pinpoint the key landing pages for the topic searches.
Tracking Your Pages
It is important to take note of the fact that your optimized pages might also compete with other pages in your website. This can be solved by consolidating similar pages and making sure that you re-address low quality content. This would include ensuring that you improve the relevance of topics when you do merge pages.
