Google New Hummingbird Algorithm and Content Creators

Google started implementing the zoo of changes since 2011 with the Panda and Penguin updates. More recently (3 October 2013), the Hummingbird algorithm was announced, taking us on a nature walk once more. For the ordinary web designer these would seem like irritations interfering with the run of things on the Internet. However, these changes […]

Local SEO Tips to help you Grow your Business Online

In the twenty-first century, there is no getting away from having your business online. It is also not possible to do that without Search Engine Optimization (SEO) – global or local. The best way to start, though, is to improve your SEO to the extent that people will find you when they search locally. The […]

Local Search Engine Optimisation For Local Business

Local Search Engine Optimisation For Local Business, the Internet is a vast content space, where millions of websites are present. Most local businesses all over the world have a presence on the World Wide Web. It has therefore become a great necessity for your local business to have local search engine Optimisation (SEO). The competition […]

Building your Google Author Ranking

Author ranking has become an important element in how pages, websites and blogs are ranked overall. Your standing as an authoritative author has an effect on your rankings as an author. Anyone who owns a business needs to have a website or at least a blog. This is an important tool for you to ply […]

The Impact of Google+ Shares on Search Ranking

The Impact of Google+, your business would grow as you expose it through sharing via various social platforms. Google+ is one such platform. The thinking is that, because Google+ is linked directly to Google, that the discovery of a page, its ranking, and indexing is a given. The findings of  Eric Enge initially found that Google+ […]

Where Metrics Go Wrong

Of course, it’s okay to track some of these metrics internally within your department if they will help you make better marketing decisions. But it’s best to avoid sharing them with other executives unless you’ve previously established why they matter. Vanity Metrics Too often, marketers rely on “feel good” measurements to justify their marketing spend. […]

When E-mail Does Not Work

• If you do not segment your campaigns, relevance suffers • If you never target e-mail according to the prospect’s behaviour, you are missing one of the most powerful conversion drivers. • If you cannot tie your activities to website visits, social media interactions and offline activity, you’re only getting a tiny part of the […]

Measure your Marketing Program

The best marketing programs have intentional measurement strategies planned in advance. So as part of planning any program, you need to answer these three questions: • What will you measure? • When will you measure? • How will you measure? In almost every case, you will need to take specific steps to make your marketing […]